IT'S TIME FOR AN EVOLUTION
Welcome to BBF's fresh-out-the-tank Session IPA.
A SESSION IPA FOR ALL, SUPERCHARGED WITH NEW-WAVE HOP ENERGY. TAKING YOU FROM THE NEW MEXICO MOUNTAINS WITH SABRO'S ICONIC TANGARINE & ORANGE TO CRYO POP'S TROPICAL BLEND HOP GLORY.
Badlands - why the change?
We launched Badlands in 2016, our main aim at the time within the Factory walls was focused on driving drinkers and fans of the national lagers to a fresher independent craft Session IPA. We kept the hop energy from Azacca and Ekuanot lower bringing a crisp, uber pale pint to the bars across the South West.
BBF's place in the craft brewing scene 'aint changed. We brew sessionable, uber smashable brews with the most progressive hops in the game.
But times have changed, the craft beer world has expanded, we don't have to fight so hard with the nationals, they follow us, and this change has empowered us.
Now we can brew what excites us, what our people want to drink, what moves the hop game forwards.
Now we can brew the future.
What is this hyper-modern hop combo?
SABRO - A hop with so much momentum it's hit the outer limits of opinion. We're here for this U.S NEO-MEXICANUS hop, staking it as a core beer hop for the future. The tangerine and Orange swings in hard, trust us, we know hops, when it's used right it bangs.
Keeping it progressive and backing up Sabro is Cryo Pop, a 10 hop blend in Cryo form. Cryo hops = super low bitterness and this blend hop plays the perfect partner to Sabro with Guava and citrus goodness amplifying the Sabro energy.
Keeping our style flowing through Laser Juice the brew will be spun in the centrifuge removing all yeast and sediment. Why is this important? Well, it has to be vegan and we don't want yeast in suspension, by spinning the brew we can give you the clarity you love without the use of finings. Yeast is an incredibly dominating flavour in beer, spin it out and the hops are left to lead the aroma and taste charge.
The final result is brewed to excite and keep you coming back for more. Expect full throttle tangerine orange from the start balancing into a tropical guava session dream.
The ultimate Session IPA, drink with pals and repeat.
BREWED FOR OUR PEOPLE
LASER JUICE launches 22 October across the South West and online, keep an eye on socials for launch events and get involved.